Basis of Information
The current site's fact ledger, previously approved build brief, and general digital-safety policies are prioritized. Information that is not brand-specific is not written as a fixed fact.
How Uncertain Matters are Written
If there is no evidence regarding app, payment, document, limit, fee, time, or product, conditional language such as “if the option appears on the page” and verification steps are used.
Human Review and Date
The date of actual human review of the content is displayed on the page. False freshness is not created by automatically inserting the current date.
Corrections and Independence
If evidence of an error is found, the relevant writing can be corrected. Bonus, ranking, paid claim, or requests for official identification are not alternatives to editorial evidence.